Anyway, I haven't thought about the brand much recently until I was introduced the the biggest waste of money I have ever seen: the Nike+ Fuelband.
It is a combination of an inspirational rubber wristband, a pedometer, and a calorie counter - and it costs $150. By a review in "Gadget Review," it isn't even very accurate. http://www. gadgetreview.com/2012/03/nike- fuelband-review.html
This doesn't even bring up the issue that Calorie and step counting is not the most effective way to reach a good food/activity balance. Evolution did a pretty good job of making sure you could figure this out without modern technology. COME ON, PEOPLE, FUCK!
You may think me a hypocrite if you have read about my experiment with the Calorie counting program "My Fitness Pal." Keep in mind that I don't give a shit how many Calories I consume in a day if my body feels right. I would also like to point out that I eat as much as a small horse and haven't gained a single pound. I have actually taken a break from logging my food for a few days because I have been cooking for myself which has left me too exhausted to try to enter recipes that I don't follow into a stupid computer program.
For the record, my "super meaty chili" is fucking amazing. Its mostly meat because I ran out of room in the crock pot and as mentioned before, I don't follow recipes.
BACK ON TOPIC -- Lucky for Nike, there are plenty of idiots waiting in line for the newest piece of shit that isn't going to make their lives any better. Gadget Review claims that, "those of the younger, more stylish generation are attracted to sleeker looking products that complement their lifestyle." The Nike Fuelband speaks of a lifestyle of mindless purchases, shallow materialism, and a lack of self-sustainability.
You may lose weight, but more likely you will just attract a husband or wife that wants to spend all of your money on more worthless crap.
If you ever see me spend $150 for something that my own brain can do BETTER, just fucking shoot me.